ADVERTISING QUOTES IV

quotations about advertising

Advertising is the modern substitute for argument, its function is to make the worse appear the better article. A confused competition of all propagandas -- those insults to human nature -- is carried on by the most expert psychological methods -- for instance, by always repeating a lie.

GEORGE SANTAYANA

Atoms of Thought: An Anthology of Thoughts

Tags: George Santayana


Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

STEPHEN LEACOCK

The Perfect Salesman

Tags: Stephen Leacock


Advertising is an addiction: Once you're hooked, it's very difficult to stop. You become accustomed to putting a fixed advertising cost into your budget, and you are afraid to stop because of a baseless fear that, if you do, your flow of new customers will dry up and your previous investments in advertising will have been wasted.

MICHAEL PHILLIPS & SALLI RASBERRY

Marketing Without Advertising

Tags: addiction


I find that I am growing in the advertising business in proportion as I realize and expound the theory and practice that there is no such thing as advertising.

THOMAS E. DOCKRELL

Annual Convention of the Associated Advertising Clubs of America


I had never thought of advertising as a life work, though I had on the side, written some very successful copy.

BRUCE FAIRCHILD BARTON

attributed, The Mirror Makers: A History of American Advertising and Its Creators


Judicious advertising is the corner stone of success.

BYRON W. ORR

The Clothier and Furnisher, Jan. 1890

Tags: success


We read advertisements to discover and enlarge our desires.

DANIEL J. BOORSTIN

attributed, X-Rated: The Power of Mythic Symbolism in Popular Culture

Tags: desire


In many ways, mobile video advertising is a more advisable option than TV advertising. This is because on the mobile platform brands are able to identify unique users, and as such are able to offer them tailored advertising which is both relevant and timely. This identification even extends to user preferences based on their previous activity, and is far greater than for television, where brands can't establish exactly who and how many people are watching their advert at any given time. If anything, it highlights the 'con' of TV buying, which is based on loose estimations of audience figures, derived from surveying a small proportion of the population and scaling the results up to reflect the entire country.

WILL PROOPS

"Why Mobile Video is the Best Route to Improved Brand Engagement", Performance In, March 4, 2016


A mistake most civilians make about advertising is that they think it is a writing profession. Wrong! Even for copywriters, it is an idea profession. This is why Ivy honors grads fail and fail again at ad careers. They end up writing overthought and overwrought 27-word headline ads that make sense only to them. Stick to blogging jobs, lit majors.

MARK DUFFY

"Copyranter: The one secret to all great advertising, revealed", Digiday, February 26, 2016


Advertising companies hire the very brightest, wittiest young people to write for them. Not one single sentence of it is worth repeating. Why? Because it wasn't meant.

BRENDA UELAND

If You Want to Write

Tags: writing


Advertising is no longer preoccupied with the staging of the commodity. Instead advertising is the prefiguration of the commodity's empty form.

PAMELA ODIH

Advertising and Cultural Politics in Global Times


Advertising to the uninterested is wasted. Unfortunately, in the digital world, even though wasting advertisers' money is a concern, wasting the time of the audience is damaging the medium itself. Lack of relevance led to the attention arms race -- the cause of much of the irritation of today's ads. Advertisers went from static banners to ever more attention-grabbing formats: animations, popups, pop-unders, interstitials etc. Each of these gave a temporary lift, but the underlying irrelevance meant the lift was temporary. The end result is that consumers have been trained to ignore ads.

DEREK HARDING

"Ad Blocking Is A Symptom, Not The Disease", Media Daily News, March 2, 2016


What were habitually his final meditations? Of some one sole unique advertisement to cause passers to stop in wonder, a poster novelty, with all extraneous accretions excluded, reduced to its simplest and most efficient terms not exceeding the span of casual vision and congruous with the velocity of modern life.

JAMES JOYCE

Ulysses

Tags: James Joyce


The consumer isn't a moron. She is your wife.

DAVID OGILVY

Confessions of an Advertising Man


Advertising is an environmental striptease for a world of abundance.

MARSHALL MCLUHAN

attributed, Subliminal Seduction


I've met many an advertising professional who thought 'Half my advertising is wasted, but I don't know which half' was funny. It isn't. In this day and age, it's a disgrace, an appalling indictment of the bad habits we have all got into, that we don't know, even now, whether it's half, or a third, or a quarter -- or three quarters, for that matter. All we know for certain is that advertising is working even less efficiently for us now than it did 20 years ago.

MARCUS OSBORNE

Stop Advertising Start Branding


One of the hottest areas of advertising growth involves the Internet. The interactive nature of Internet marketing offers unique marketing advantages that conventional electronic media, such as radio and television, cannot replicate. Interactive advertising affords the marketer the ability to engage the consumer in a direct and personal way. Another major advantage of online advertising is the content is not limited by geography or time. In addition, the results for advertisement campaigns may be monitored in real-time. Essentially all of the leading 100 national advertisers in the United States have begun advertising on the web.

MICHAEL A. MCGREGOR

Head's Broadcasting in America: A Survey of Electronic Media


The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

BILL COSBY

attributed, How to be an Entrepreneur and Keep Your Sanity

Tags: Bill Cosby, promises


Advertising is the way great brands get to be great brands.

AL RIES & LAURA RIES

The Fall of Advertising and the Rise of PR


Although contemporary advertising is relatively young, it already has a considerable tradition. Each new ad is encountered against a background of thousands of earlier ads.

GUY W. D. COOK

The Discourse of Advertising

Tags: tradition